Hold that red button, press it multiple times, and do an act of creativity! The oh-so-famous swaying of mobile phones—to the left, right, up, down, and circle. Scroll through Twitter, Facebook, Instagram, and even YouTube, this application has gone mad crazy.
This month’s trend is doing a 15-second video clip, moving its way to having the major cultural force. What’s in it? Thousands of mixed unpopular or never-before-heard songs hit the billboard after a drift made by the ‘Tiktokers.’ They are the mass of people on social media sharing the bandwagon effect and letting themselves jump into the sea of fun doing short clips.
Originally, TikTok was a video-sharing social networking service owned by ByteDance, a Beijing-based company founded in 2012 by Zhang Yiming. It is used to create short lip-sync, comedy, and talent videos. The app was launched in 2017 for iOS and Android for markets outside of China.
Usually, big names on social media or social media influencers do the craze first, and on one post, their followers make their move, too, or even make their versions. In some instances, not-so-famous social media users get their way through creativity and from two-digit followers hit three or even more. How did they do that? Through its niche, it has this connection with other influencers or Tiktokers under the same niche and obtains the spot on Tiktok as queens and kings.
Tiktok makes songs upbeat with a new style. Songs like Roxanne, Dance Monkey, even the newest version of Macarena—Ayy Macarena, and our very own Catriona. It became famous after a Filipino rapper Matthios wrote it together with the choreography of Mannex Manhattan.
