Betrayal of trust

Lycamae Penarejo

January 14, 2024

Love the Philippines Campaign, aimed at showcasing the beauty and culture of our beloved Philippines, has faced a major setback. Several clips used in the campaign were stolen from other sources without proper permission.

This act of intellectual property theft not only tarnishes the integrity of the campaign but also undermines the trust we have in promoting our country’s rich heritage. What could have been a grand display of the country’s beauty quickly turned into a betrayal of trust?

It was discovered that many clips used in the campaign were stolen from various sources without accreditation. This revelation not only tarnishes the credibility of the campaign but also raises questions about the Department of Tourism’s (DOT) commitment to promoting the country ethically.

The stolen clips used in the campaign not only disrespect the original creators but also undermine their hard work and creativity. Artists and content creators dedicate their time and effort to producing original and meaningful content. By using stolen clips without proper attribution, the campaign organizers are effectively devaluing their contributions and ignoring their rights.

Tourism campaigns should strive to present a genuine reflection of a destination, highlighting its unique features and offering an accurate depiction of what visitors can expect. By using stolen clips, the Love the Philippines campaign created a sense of disillusionment among the audience, who now question the credibility of every breathtaking scene and enchanting experience portrayed.

The Love the Philippines Campaign aimed to inspire national pride and promote tourism in our country. However, by resorting to stolen clips, it has inadvertently damaged its reputation. The campaign’s credibility has been called into question, casting doubt upon the authenticity of the content showcased.

This negative impact not only affects the current campaign but also future initiatives seeking to promote the beauty of our nation. Moreover, while it is crucial to recognize and acknowledge the mistake, the DOT must take immediate action to rectify the situation and avoid such mistakes in the future.

Measures should include issuing apologies to the original content creators, crediting the stolen clips properly, and ensuring the removal of all plagiarized material from the Love the Philippines campaign. In the local sense of our Envergan community, this can also devalue the image of the University by stealing clips from other content creators knowing that we uphold academic integrity and honesty. By providing education, empowerment, and excellence it is better to not result in such acts.

As an Envergan, we must embrace the creativity of our students in crafting ideas because only then we can truly embody that MSEUF is where excellence begins. The Love the Philippines campaign’s issue should reflect a lesson that we can showcase the beauty of our country without stealing clips from other creators.

The unethical act of plagiarism weakens the authenticity and credibility of the campaign, leaving the fate of the DOT’s tourism efforts hanging in the balance.

To regain trust, the DOT must embrace transparency, accountability, and respect for content creators, thereby ensuring future campaigns are built on integrity and honesty. Only then can we truly “Love the Philippines” for all the right reasons.

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